Tell Your Story with Six String Communications

Posted by on October 15, 2014

Telling your story is a great way to promote your company. It lets your clients, customers, business partners, investors, employees, and other interested parties know who you are, what you do, and how you succeed in business.

Storytelling Comes in Many Shapes and Sizes

There are many ways to tell your story.

You can write a short article or blog—or a series of short articles or blogs—from the point of view of your CEO and/or other thought leader(s). Or, you can present your story as a detailed case study that shows how you got from points A to Z on a particular project or initiative.

For some, telling their story might work best in a simple newsletter, while others might want to produce a stylish coffee-table book, one that chronicles their company’s history and provides an in-depth look at their products, processes, and personnel.

You might even want to produce a fun and engaging video that tells the story of your company.

Preparation Pays Off

Regardless of how you choose to tell your story, you should start with a creative brief.

What’s your key message? Who’s your primary audience? Do you have a particular style and tone in mind for your story? These are a few of the questions you’ll want to answer in your brief.

Your creative brief can also include information about what your final deliverable will look like. Will it be a blog entry on your company’s website or an article in a trade journal? Will it be a printed document, an e-book, or a video? Will it be for internal use only or will it be something you use to showcase your company to the public?

The creative brief doesn’t have to be a long and/or complex document, but it should provide clear direction and set expectations about how you want to tell your story.

Making the Most of Your Story

At Six String Communications, we work closely with our clients to understand what they want to say, who they want to say it to, and how they want to say it. From project kickoff to final deliverable, we’ll work with you to craft your creative brief and utilize our writing and editing skills to ensure that you’re making the most of the story you want to tell.

Telling your company’s story is a great way to describe where you’ve been …
and where you’re going.